VOD Content Licensing for Streaming Services
What Can Be Included in a VOD Library?
Depending on content availability and licensing agreements, a VOD service can include:
- Movies
- TV series and episodes
- Documentaries
- Kids content
- Entertainment programs
- Regional content
- Language-specific programming
Operators can build a library based on the interests and demographics of their target audience.
VOD Rights and Distribution
VOD licensing agreements can define several important conditions, including:
Territory – Where the content may be distributed.
Platform Rights – Whether distribution is permitted through OTT, IPTV, mobile, web, or connected TV applications.
License Period – How long the content can remain available.
Business Model – Whether the content can be offered through subscription, advertising, transactional purchase, or another model.
Protecting Premium VOD Content
Premium VOD may also require Digital Rights Management (DRM) to protect content from unauthorized playback.
Technologies such as Google Widevine, Microsoft PlayReady, and Apple FairPlay Streaming can be used according to the target devices and content-security requirements.
Cast-TV can help combine VOD content licensing, OTT content management, CDN delivery, branded applications, and DRM integration within one streaming ecosystem.