OTT Platform Provider for Streaming Services

Cast-TV is an OTT platform provider helping operators and content businesses launch and manage branded streaming services across mobile, web and connected TV devices.

Complete OTT Platform

For an OTT/IPTV platform like Cast-TV, these components work together to take video content from the operator and deliver it securely to paying viewers.

CMS — Content Management System

The CMS is essentially the control center of the OTT service.

Instead of engineers manually changing databases or applications, authorized staff log into a web-based administration system.

From there they can manage things such as content, subscribers, packages, pricing, applications and operational settings.

Think of it as:

CMS = the back office from which the streaming business is operated.

Content Management

Content management is one major function inside the CMS.

For VOD, an operator might add:

Movie → Title → Description → Poster → Trailer → Video → Genre → Language → Age rating → Availability → Package

For Live TV, the operator could manage:

Channel → Logo → Stream → EPG → Category → Country → Package → Availability

For a TV series, there is another hierarchy:

Series → Season → Episode → Video

So when someone opens the Cast-TV app and sees Movies → Action → Movie X, that presentation ultimately comes from information managed in the backend.

Subscriber Management

This handles who the customers are and what they are entitled to watch.

OTT Content Management System

Take full control of your streaming service from one centralized OTT Content Management System. The Cast-TV CMS gives operators the tools they need to manage content, subscribers, subscription plans, and day-to-day platform operations from a single administration interface.

Manage Video Content

Upload, organize, edit, and publish your OTT content from one place. Operators can manage movies, TV series, episodes, live channels, and other video assets while controlling how and where content appears across supported applications.

Manage Metadata

Create and update titles, descriptions, categories, genres, posters, thumbnails, languages, and other metadata associated with each content item. Well-structured metadata keeps the content library organized and ensures viewers receive consistent information across mobile, web, and TV applications.

Manage Packages and Plans

Create and maintain subscription plans and content packages according to your business model. Operators can define which content is available under each package and manage pricing and subscription options from the backend.

Subscriber Account Management

Search and manage subscriber accounts directly from the CMS. Operators can review account information, subscription status, assigned packages, and other relevant customer details, making it easier for customer-service and operations teams to support users.

Subscription Management

Monitor and manage active, expired, or cancelled subscriptions. Subscription information can be connected with payment systems and content-entitlement rules so that customers receive access to the appropriate content based on their current subscription.

Centralized OTT Operations

Changes made through the CMS can be reflected across the connected OTT ecosystem, reducing the need to manage each application separately. Content, metadata, packages, and subscriber information can be centrally maintained and delivered to supported applications through the platform.

With Cast-TV's OTT Content Management System, operators have a single management environment for running and growing their streaming service while integrating with existing CDN, payment, and DRM infrastructure.

Branded OTT Applications

Launch your streaming service across mobile, web, and connected TV platforms with fully branded OTT applications. Cast-TV provides applications connected to a centralized OTT management system, giving viewers a consistent experience across devices while allowing operators to manage their service from one backend.

Each application can be customized with your brand identity, including your logo, colors, content structure, and service configuration.

iOS OTT App

Reach viewers on iPhone and iPad with a branded iOS application designed for your streaming service. Subscribers can browse available content, access their accounts and subscriptions, and securely watch live TV and on-demand content from supported Apple devices.

Android OTT App

Provide subscribers with a branded Android application for smartphones and tablets. The app connects directly to the OTT backend, allowing users to discover content, access their subscriptions, and stream authorized live and on-demand video.

Web OTT Application

Give subscribers access to your streaming service directly through a web browser. A branded web application provides an easy way to watch content without installing an app while maintaining the same content catalog, subscriber authentication, and subscription rules managed through the central platform.

Android TV App

Bring your OTT service to the television with a dedicated Android TV application. The TV interface can be optimized for remote-control navigation and large-screen viewing, giving subscribers convenient access to live channels, movies, series, and other content from compatible Android TV devices.

Samsung Smart TV App

Extend your streaming service to supported Samsung Smart TVs with a branded application designed for the television experience. The app connects to the same OTT backend, allowing operators to maintain content and subscriber access centrally rather than managing a separate content environment for each device.

LG Smart TV App

Deliver your OTT service to supported LG Smart TVs through a dedicated branded application. Subscribers can browse and watch authorized content directly on their television while the operator continues to manage the service through the centralized OTT platform.

Additional OTT Platforms

Depending on project requirements, the OTT ecosystem can be extended to additional connected-TV and streaming platforms. This allows operators to expand device coverage as their subscriber base and business requirements grow.

One Backend, Multiple Applications

All branded OTT applications connect to the same centralized management platform. Operators can manage content, metadata, subscriber accounts, packages, and subscriptions from one backend and make that information available across supported applications.

OTT CMS & Backend
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iOS • Android • Web • Android TV • Samsung TV • LG TV • Additional Platforms

This centralized approach provides a consistent experience across devices while reducing the operational complexity of maintaining separate systems for every application.

Your Brand, Your Streaming Service

Cast-TV provides the technology behind the service while your brand remains in front of the customer. From mobile devices to Smart TVs, the applications can be customized to create a unified branded streaming experience across the OTT ecosystem.

CDN and DRM Integration

Integrate your OTT platform with existing or dedicated Content Delivery Network (CDN) infrastructure and industry-standard Digital Rights Management (DRM) technologies. Cast-TV connects the content management and application layer with the video delivery and security systems required to distribute premium streaming content reliably and securely.

CDN Integration

A Content Delivery Network is responsible for delivering live and on-demand video streams efficiently to viewers. Rather than requiring operators to replace their existing delivery infrastructure, the Cast-TV platform can be integrated with the CDN environment used to distribute their content.

The OTT platform manages the relationship between the content catalog, subscriber access, applications, and available video streams, while the CDN handles the high-volume delivery of video to viewers.

A typical workflow is:

Content Source → Encoding & Packaging → CDN → OTT Application → Viewer

This architecture allows operators to combine a centralized OTT management platform and branded applications with scalable video delivery infrastructure.

Integration with Existing CDN Infrastructure

For operators that already have CDN infrastructure in place, Cast-TV can integrate the OTT platform with the existing video delivery environment.

This means businesses can modernize their CMS and applications without necessarily replacing the infrastructure already responsible for delivering their streams.

The integration can include live channels, Video on Demand (VOD), stream URLs, authentication mechanisms, playback authorization, and other technical requirements identified during the integration process.

DRM Integration

Premium video content often requires more than subscriber authentication. Digital Rights Management (DRM) protects video by encrypting the content and controlling which authorized users and devices can decrypt and play it.

Cast-TV can integrate the OTT platform and applications with the major DRM technologies used across mobile, web, and connected TV platforms.

Google Widevine

Widevine is commonly used across Android devices, Android TV, Chrome, and many connected TV environments.

Widevine integration allows compatible applications and devices to request the appropriate DRM license before encrypted content can be played.

Microsoft PlayReady

Microsoft PlayReady is widely supported across Smart TVs, connected devices, and other OTT environments.

PlayReady integration helps operators securely distribute protected content to compatible devices while maintaining centralized subscriber authorization and content-access rules.

Apple FairPlay Streaming

FairPlay Streaming provides DRM protection across Apple's ecosystem, including supported iPhone, iPad, Apple TV, and Safari environments.

FairPlay integration enables encrypted video to be securely delivered to authorized users through compatible Apple applications and devices.

Multi-DRM Support Across Devices

Different devices and operating systems support different DRM technologies. A multi-platform OTT service therefore needs to deliver the appropriate DRM protection according to the viewer's device.

For example:

Android / Android TV → Widevine
Apple devices → FairPlay
Compatible Smart TVs and connected devices → Widevine and/or PlayReady

The exact DRM configuration depends on the target platforms, content requirements, encoding and packaging environment, and DRM provider.

Secure Playback Workflow

When a subscriber selects protected content, several systems work together:

1. Subscriber selects content in the OTT application
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2. The platform verifies the user's account and content entitlement
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3. The application requests the protected stream
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4. Encrypted video is delivered through the CDN
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5. The compatible DRM system validates the playback request
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6. An authorized device receives the required DRM license
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7. The content is decrypted and played securely

This architecture separates content management, subscriber authorization, video delivery, and content protection while allowing them to operate as one integrated OTT service.

Keep Your Infrastructure, Upgrade Your OTT Platform

Cast-TV's integration approach allows operators to connect a modern OTT CMS and branded applications with their CDN, payment, and DRM infrastructure.

Instead of rebuilding the entire streaming ecosystem, existing infrastructure can be retained where appropriate while the management and application layers are upgraded—providing a practical path to modernizing an existing IPTV or OTT service.

Why Choose Cast-TV as Your OTT Platform Provider?

Choosing an OTT platform is not only about selecting a CMS or building another streaming application. A successful OTT service requires the content management system, subscriber platform, applications, CDN, payment systems, and DRM infrastructure to work together reliably.

Cast-TV combines a production-ready OTT management platform with extensive experience in video delivery, connected devices, and streaming infrastructure, giving operators a single technology partner for both the platform and its integration.

Production-Ready OTT Platform

Cast-TV provides a proven OTT platform that is already designed for real-world streaming operations.

Rather than starting every project from scratch, operators can deploy an established platform and customize it according to their business, branding, infrastructure, and technical requirements.

This approach can significantly reduce development time, technical risk, and the ongoing cost of maintaining a completely custom OTT solution.

More Than a CMS

An OTT service involves much more than managing a content catalog.

Cast-TV brings together the key components required to operate a streaming business, including:

OTT Content Management System
Manage live and on-demand content, metadata, categories, packages, and service configuration.

Subscriber Management
Manage customer accounts, subscriptions, packages, and content entitlements.

Branded Applications
Deliver the service through branded applications for mobile, web, Smart TV, and connected TV platforms.

CDN Integration
Connect the OTT platform and applications with existing or dedicated video delivery infrastructure.

Payment Integration
Integrate subscription workflows with supported payment gateways and existing billing environments.

Multi-DRM Integration
Protect premium content using technologies such as Google Widevine, Microsoft PlayReady, and Apple FairPlay Streaming.

The result is an integrated OTT ecosystem rather than a collection of disconnected products.

Integrate With Your Existing Infrastructure

Operators with an established streaming business often already have valuable infrastructure in place.

Replacing everything is not always the best solution.

Cast-TV can integrate the OTT management and application layers with existing CDN, payment, authentication, DRM, and video infrastructure where technically appropriate.

This allows operators to modernize their customer experience and backend management while retaining infrastructure and technology investments that continue to serve the business effectively.

Experience Across OTT, IPTV and Connected Devices

Cast-TV brings more than a decade of experience in Qt, embedded systems, IPTV, OTT, and connected TV technologies.

This experience is particularly valuable when an OTT service needs to operate across very different device environments—from smartphones and browsers to Android TV devices, Smart TVs, and embedded platforms.

Understanding the complete video ecosystem helps reduce the integration problems that can arise when the CMS, applications, video infrastructure, and device platforms are developed independently.

One Backend, Multiple Platforms

The Cast-TV architecture is designed around a centralized management layer connected to multiple customer-facing applications.

OTT CMS & Subscriber Management
↓
API & Integration Layer
↓
iOS • Android • Web • Android TV • Samsung TV • LG TV
↓
CDN + DRM + Payment Infrastructure

Content, metadata, subscriber information, packages, and service configuration can be managed centrally and made available across supported applications.

This provides operators with a more consistent service while reducing the operational complexity of maintaining separate systems for every device platform.

One Point of Technical Responsibility

OTT projects can become difficult when the CMS comes from one vendor, applications from another, CDN integration from another, and DRM implementation from yet another.

When something goes wrong, determining which system is responsible can become as difficult as solving the problem itself.

Cast-TV provides a single point of technical responsibility across the OTT management platform, branded applications, and infrastructure integration.

For operators, this means fewer vendor boundaries and a clearer path from technical issue to resolution.

Built Around Your Business

Every OTT operator has different requirements.

Some need a complete new streaming ecosystem. Others already have CDN, billing, DRM, or authentication infrastructure and only need to replace specific components.

Cast-TV starts with technical discovery to understand the existing environment, target applications, subscriber model, content workflow, security requirements, and required integrations.

The final solution can then be configured around the operator's actual infrastructure rather than forcing the business into a rigid, one-size-fits-all architecture.

A Practical Path to OTT Modernization

Whether you are launching a new streaming service or modernizing an existing IPTV or OTT operation, Cast-TV provides a practical path from existing infrastructure to a modern multi-platform service.

Keep the technology that still works. Replace the components that no longer meet your requirements. Add new platforms as your service grows.

With a production-ready OTT platform, branded applications, flexible infrastructure integration, and extensive experience across the streaming technology stack, Cast-TV can provide the foundation for building and operating your next-generation OTT service.

Frequently Asked Questions

What is an OTT platform provider?

An OTT platform provider supplies the technology needed to manage and deliver streaming services, including content management, subscriber management, applications, subscriptions, CDN integration, and DRM.

How much does an OTT platform cost?

OTT platform pricing depends on the required applications, integrations, customization, and infrastructure. Cast-TV offers flexible packages based on each operator's technical and business requirements.

Can Cast-TV integrate with an existing CDN?

Yes. Cast-TV can integrate its OTT platform and applications with existing CDN infrastructure, allowing operators to retain their current video delivery environment where technically compatible.

Which devices does the Cast-TV OTT platform support?

Cast-TV can support applications for iOS, Android, web browsers, Android TV, Samsung Smart TV, LG Smart TV, and additional connected TV platforms depending on project requirements.

Does Cast-TV support DRM?

Yes. Cast-TV can integrate with industry-standard DRM technologies, including Google Widevine, Microsoft PlayReady, and Apple FairPlay Streaming, depending on the target devices and content requirements.

Can I use my own payment gateway?

Yes. Cast-TV can integrate with existing or third-party payment gateways, subject to technical compatibility and integration requirements.