Build vs. Buy: Developing an OTT Platform
August 11, 2026 at 12:20 pm,
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Building from scratch provides maximum control but requires significant development resources. The company must develop and maintain the CMS, APIs, subscriber systems, applications, security, integrations, and device-specific software.
Using a production-ready OTT platform can significantly reduce development time and technical risk.
A third option is a hybrid approach.
Operators can retain existing infrastructure—such as their CDN, payment systems, or DRM environment—while integrating a production-ready CMS and branded applications.
This approach can provide the flexibility of a custom solution without requiring every component of the OTT ecosystem to be developed from the beginning.