Content remains as one of the main differentiating factors and spend to secure exclusive rights continues to soar placing added pressure on operator's margins.
Consumer expenditure on entertainment content is poised to reach US$439 billion globally by 2021 according to research from Future source Consulting. The latest Global Entertainment Content Outlook report calculates that this would represent a 17% increase from 2017.
Video consumption patterns are rapidly changing. Consumers seek a more personalized experience with greater control of when, where and on what devices they view video entertainment and information. These shifts in video consumption are altering the dynamics of the industry and opening up opportunities for service providers to offer subscribers a unique and unified experience.
The emergence of IP connectivity as a dominant video delivery path puts telcos and IPTV providers in an optimal position to ascend the video distribution value chain. Large subscriber bases, established billing and service infrastructures and – in many cases – existing IP-based video services naturally position telcos as next-generation distributors of linear, time-shifted and on-demand content.
Cast-TV can help telcos and IPTV operators expand and enhance their video distribution capabilities. Our cloud-based video aggregation and distribution solutions, along with advanced advertising management capabilities, allow telcos to expand existing service portfolios and explore new monetization opportunities. By Cast-TV solution can drastically reduce capital, operational and service expenses associated with home-based solutions, enabling telcos to offer subscribers access to all of their video content from inside or outside the home. In addition, our market-leading and standards-based compression technologies and video head-end solutions enable telcos to improve bandwidth efficiency and realize dramatic reductions in operational overhead.