Viewers Will Stream 47 Minutes of Video Per Day in 2017
Streaming time will
shoot up this year, and a dramatic increase in mobile viewing is the reason
why. Viewing time for non-mobile devices is flat.
Global viewers will average 47.4 minutes of online video viewing
in 2017, forecasts media buying agency Zenith. That's up from 39.6 minutes the previous
year. Nearly all of that increase will come from mobile devices, where online
video viewing will grow from 35 percent to 28.8 minutes per day. Looking ahead,
it should grow another 25 percent in 2018 and 29 percent in 2019 thanks to an
increased use of mobiles, better screens, and faster mobile connectivity.
Viewing time on non-mobile devices (including connected TVs,
desktop computers, and laptops) will grow only 2 percent in 2017 to 18.6
minutes per day. Within that area, Zenith sees connected TV streaming time
rising, while desktop and laptop viewing times are decreasing. Viewing times on
non-mobile devices will actually shrink by 1 percent in 2018 and 2 percent in
2019.
This data comes from Zenith's Online Video Forecasts
2017, and includes all online video sources such as video sharing
sites and subscription services. In 2019, mobile devices will make up 72
percent of all online video viewing, Zenith says, up from 61 percent in 2017.
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