Demand for Richer Content Driving Telcos to Provide a Cloud Based server Solution
Content remains as one of the main differentiating factors and
spend to secure exclusive rights continues to soar placing added pressure on
operator's margins.
Consumer expenditure on entertainment content is poised
to reach US$439 billion globally by 2021 according to research from Future source
Consulting. The latest Global Entertainment Content Outlook report calculates
that this would represent a 17% increase from 2017.
Video
consumption patterns are rapidly changing. Consumers seek a more personalized
experience with greater control of when, where and on what devices they view
video entertainment and information. These shifts in video consumption are
altering the dynamics of the industry and opening up opportunities for service
providers to offer subscribers a unique and unified experience.
The
emergence of IP connectivity as a dominant video delivery path puts telcos and
IPTV providers in an optimal position to ascend the video distribution value
chain. Large subscriber bases, established billing and service infrastructures
and – in many cases – existing IP-based video services naturally position
telcos as next-generation distributors of linear, time-shifted and on-demand
content.
Cast-TV can help telcos and IPTV operators expand and enhance
their video distribution capabilities. Our cloud-based video aggregation and
distribution solutions, along with advanced advertising management
capabilities, allow telcos to expand existing service portfolios and explore
new monetization opportunities. By Cast-TV solution can drastically reduce
capital, operational and service expenses associated with home-based solutions,
enabling telcos to offer subscribers access to all of their video content from
inside or outside the home. In addition, our market-leading and standards-based
compression technologies and video head-end solutions enable telcos to improve
bandwidth efficiency and realize dramatic reductions in operational overhead.